基于SPA模式的中小型服装企业品牌运营战略研究

Strategy Study of the Brand Operation of the Small and Medium-sized Clothing Enterprises Based on SPA Mode

以构建中小型服装企业品牌运营模式——SPA模式为切入点,探索中小型服装加工企业SPA模式下的品牌开发与发展的有效路径。提出中小型服装加工企业品牌运营管理须完善企业品牌运营机制,加强中小型服装企业品牌运营快速供应链的管理,深入研究基于SPA模式的中小型服装企业品牌运营战略。

By constructing the brand operation mode--SPA mode of the small and medium-sized clothing enterprises as the breakthrough point, the article explores the effective path of the brand exploitation and development of the small and medium-sized garment processing enterprise SPA mode. The article stresses that the brand operation management of the small and medium-sized clothing enterprises must perfect the enterprise brand operation mechanism, strengthen the management of the brand operation fast supply chain of the small and medium-sized clothing enterprises, further research the brand operation strategy of the small and medium-sized clothing enterprises based on SPA mode.