财经新传媒的盈利模式初探

Primary Investigation of the Profit-making Mode of New Media in Finance and Economics

在传统纸质媒体时代,经济资讯成为新闻的一个内容,或以专版或以专刊形式出现。在新的传播手段和载体,如电脑、手机等助力下,经济资讯传播形式变得多样,而电子软件技术的运用,给经济资讯生动灵活的内容注入了生命力。本文要研究的是,财经新传媒时代,经济资讯内容如何变化、形式如何变化、盈利模式如何变化。研究采用的方法是个案法,即选择财经资讯新传媒,如大智慧、万得资讯、掌上网、东方财富网、金融界、上海钢联、生意宝、上证手机报等,看看他们怎么将形式与内容结合起来实现盈利的。

in the traditional paper media age,economic information becomes a content of the news,or it appears in special pages or in special issues.The new communication means and carrier such as a computer or a cell phone has made economic information propagation more diversified.And the electronic software technique pours vitality into the vivid flexible content of economic information.This paper studies how economic information contents change and how its form and profit model change in the new media era of finance.