旅游产业融合与产业转型——草原旅游业发展路径的创新选择

The Tourism Industry Integration and the Tourism Industry Transformation——Grassland tourism development path of innovation selection

产业融合是新世纪国际产业发展的趋势之一,是产业发展和经济增长的新动力。旅游产业与相关产业融合,借助产业渗透、延伸和重组,可以形成具有竞争优势的新型旅游业态,延伸产业价值链,提升产业竞争力,实现旅游产业的转型升级。目前,草原旅游业已经在理念、行动、组织载体等方面具备了实施产业融合与转型的条件,为此,基于产业融合完善制度建设,搭建旅游产业创新发展的制度平台;整合资源,实现旅游产品融合,促进旅游新业态形成;拓展旅游功能,促进传统旅游业向现代服务业迈进;培育旅游企业集团,提高企业竞争力,是草原旅游业发展路径的创新选择。

Industrial convergence is one of the major trends of the new century International Industrial development.Itis also the new impetus of industrial development and economic growth.The integration of tourism and some related industries can be developed into a new format of tourism,with the aid of industrial penetration,extension and reconstruction.In addition,the new-style tourism industry can extend the industrial value chain and improve the competitiveness of the industry.Currently,in terms of ideas,actions and organization carrier,grassland tourism has been qualified the condition to implementing industry integration and transformation.In order to do that,we can set up a mechanism and platform for the innovative development of tourism industry,through the perfection of system construction.By integrating resources,we can realize the fusion of tourism products and promote the formation of new tourism format.Through expanding the functions of tourism,we can promote the traditional tourism stepping forward into the modern service industry;Cultivate tourism corporation group so that to improve the competitiveness of the enterprises which is the innovative new choice of the grassland tourism development path.