浅论旅行社自驾车旅游产品开发

A Brief Discussion on the Development of Self-Driving Tour Introduced by Travel Agency

自驾车旅游在我国的兴起、发展时间比较短,但却有着非常大的现实需求和市场潜力。自驾车旅游产品开发目前在国内仍处于初级阶段,极具市场开发前景,但机遇与挑战也同时并存,需要我们多角度多方位地去进行思考。

The rise and development of self- driving tour in China has gone through a relatively short peri- od. However, there is a very large demand and market potential for it. Actually, the self - driving tourism prod- uct remains at its preliminary stage and shows its strong market development prospects. Yet, there is opportuni- ty; there is challenge as well. This requires us to think about it based on a multi - perspective and multi - di- mensional approach.