大学生网络消费行为调查分析

An Survey of College Student's Network Consumption

随着电子商务的普及和互联网的发展,大学生网络消费现象越来越普遍,大学生群体的网络消费呈现出独特性。大学生的网络消费活动由于受网络环境、消费时间、主被动因素的影响和收入状况的制约,导致网络消费内容选择受到限制,且受商家信誉的影响,消费水平较低。因此需要对大学生进行正确的引导,从而推动网络消费的发展与成熟。

The college students＇ network consumption becomes more and more popular with the development of the e - business and network and there is unique feature of their consumption. The consumption should be guided in a correct way so that the network consumption will develop well. The consumption level is not very high due to the limitation to the network environment, consumption time, network choice, and the students＇ income.