以电子商务链为核心的农业电子商务发展模式浅议

On Agricultural E-commerce Development Model Based on E-commerce Chain Theory

随着我国农业信息化的逐步深入发展,农业电子商务得到越来越广泛的应用,但由于农产品市场的特殊性,农业电子商务的发展也受到诸多条件的制约。建立以电子商务链为核心的农业电子商务发展模式,推进农产品标准化和品牌建设,大力发展农产品移动电子商务平台、培养农业电子商务人才队伍是我国农业电子商务发展从量变到质变的关键举措。

With the gradual development of China’s agricultural informationization,agricultural e-commerce is being more and more widely used.However,for the special nature of agricultural markets,the development of agriculture e-commerce is subject to many conditions.We should establish agriculture e-commerce development model based on e-commerce chain theory to promote standardization of agricultural products and brand building,vigorously develop the agricultural mobile e-commerce platform and train qualified personnel in agriculture e-commerce,which is the key strategy to moving from quantitative to qualitative change initiatives of China’s agriculture e-commerce development.