摘要
宁波市数字图书馆（NBDL）作为由市政府牵头，地方各级高校共同努力营造的数字化平台，面向全市读者提供馆藏文献的书目查询、检索、部分全文下载等各项电子信息服务。虽然NBDL网站资源丰富．服务项目众多且富有地方特色，而且各在甬高校都进行了校企对口宣传，但经过统计，NBDL的使用率还不是很高。为了让尽可能多的潜在用户了解、访问NBDL网站，需要对NBDL网站进行全方位宣传推广。本文就宣传推广提出了搜索引擎优化推广、WEB2．0网络社区推广、资源合作推广、优势特色资源对口推荐、读者互动推广等宣传策划。
NBDL is a digital platform which is initiated by Ningbo municipal government, built by local higher colleges. It offers electronic information service of library documents inquiry, information search and text download. NBDL website which contains abundant resources and services has been propagandized among Ningbo higher colleges, but the number of users is still low. In order to encourage more potential readers to get access to the website, it is necessary to promote the website in all aspects. This paper proposes a series of marketing plans based on search engine promotion, the communication community of WEB 2.0 promotion, resources cooperation promotion, advantageous resources recommendation and readers＇ interaction promotion.
