基于“十二五”时期《指导意见》对广东体育用品业发展的启示

On the Development of Sporting Goods Industry in Guangdong

2007年席卷全球的金融风暴爆发,我国体育用品业面临着前所未有的危机与压力,广东省(特别是珠三角地区)作为全国重要的体育用品生产地,也受到了巨大的冲击。《指导意见》与《十二五规划》的出台,为体育产业的发展指明了方向,通过解读其对体育用品业发展的启示,变革相关体制,为体育用品业如何快速在经济格局面临调整的大方向下平稳快速的发展找到突破口,以促进广东省体育用品业的健康发展。

The financial crisis （beginning in 2007） has been sweeping across the world, so the sporting goods industry in China is confronted with an unprecedented crisis and stress. It is the same with Guangdong Province as a major area for making sports products. The properly issued Guidance and Twelfth Five Years Plan, then, shows us how to develop our sporting goods industry in future. Based on this, for example, we should reform some relevant systems, make laws and regulations perfect, and promote the legalization process of sports industry and so on, in order to enable a healthy development of sporting goods industry in China.