传播文化学视域下央视《新闻联播》的权威性建构

Analysis of Authority Construction of CCTV News Broadcasting from Culture Communication Perspective

央视《新闻联播》作为中国收视率最高的电视节目之一,一直在观众心目中有着较高的地位,其权威性、影响力都毋庸置疑。《新闻联播》不仅是党和政府的喉舌,传递着重要的方针政策,还是中国政治、经济的晴雨表,老百姓通过对它来解读中国政治局势和经济形势的风云变幻。从传播文化学理论出发,以象征符号与国家形象、电视仪式与国家认同以及议程设置与意识形态建构三个角度来解读《新闻联播》的权威性。

Being highest in ratings,CCTV News Broadcasting has always taken a major position in the audience＇ mind around the country,whose authority and influence are indubitable as well.CCTV News Broadcasting is not only a medium of the CPC（Communist Party of China） and central government,but also the political and economic barometer of China,through which the public can read the changing situations of domestic political and economic environment.This article analyzes the authority of CCTV News Broadcasting in three perspectives： symbol and national image,TV ritual and national identity,agenda-setting and ideology construction.