谈英语广告中的修辞手法

On the Rhetorical Devices in English Advertisement

英语广告作为广告形式的一种,其目的是为了向消费者宣传产品,引起消费者对产品的注意并最终购买某商品。如何达到这个目的,恰当的使用多种多样的修辞手法是非常重要的。通过实例来探讨各种修辞手法在英语广告中的具体运用及其所起的作用。

As a type of advertisement,the purpose of English advertisements is to promote the sale of specific goods.The proper employment of various rhetorical means is very important in order to realize this aim.This paper attempts to explore rhetorical devices used in English advertisements,try to find out how the proper use of rhetorical devices can be helpful in English advertisements.