1Hennig - Thurau, T. &Walsh, Cz Electronic word - of - mouth : too-tives for and consequences of reading customer articulations on the In-temet [J]. International Journal of Electronic Commerce, 2003,8(2) :51-74.
2William H S, Koufaris M. The effect of web site perceptions on intial-trust in the owner company [J]. International Journal of ElectronicCommerce,2005,10(1) :55-81.
3Jarvenpaa S L, Tractinsky N, VitaleM. Consumer trust in an internetstore[J]. Information Technology and Management, 2000,1(1) :45-71.
4Pavlou P A, Fygenson M. Understanding and predicting electroniccommerce adoption : An extension of the theory of planned behavior[J].MIS Quarterly,2006,30(1):115-143.
5Hennig-Thurau T., Gwinner K.P., Walsh G. and Gremler D.D. Electronic Word-of-mouth Via Consumeropinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? [J]. Journal of Interactive Marketing, 2004, 18,(1): 38-52.
6Brister J.M. Word of Mouth Communication and Their Effects in Consumer Network [J]. Advances in Consumer Research, 1991, 18:155-169.
7Skowronski J.J. and D.E. Calston. Negativity and Extremity in Impression Formation: A Review of Explanations [J]. Psychological Bulletin, 1989, 105,(January): 131-142.
8Ahluwalia Rohini, Robert E. Burnkrant, and H. Rao Unnava. Consumer Response to Negative Publicity: The Moderating Role of Commitment [J]. Journal of Marketing Research, 2000, 37,(May): 97-108.
