浅析建立经销商品牌的五种模式

An Analysis on Five Modes of Distributor’s Brand Construction

在目前渠道扁平化的背景下,经销商处于制造商和零售商的两面夹击之中,生存环境艰难,建立强势的经销商品牌已经刻不容缓,是经销商发展的必由之路。建立经销商品牌有以下五种模式可供选择:成为强大的物流配送企业品牌、向中小零售商提供全面服务支援的企业品牌、向制造商提供全面服务支援的企业品牌、特有营销网络覆盖公司、专业的营销公司。

Under the background of fiat marketing channels, distributor＇s living environment is diffictdt. It is no delay to establish a strong distributor＇s brand. There are five kinds of modes to establish a distributor＇s brand： becoming a strong logistics and distribution en- terprise brand, an enterprise brand to provide comprehensive services to small and medium-sized retailers, an enterprise brand to provide comprehensive service to the manufacturers, an enterprise brand of unique marketing network, a professional marketing company.