摘要
ID3算法是一种比较高效的数据挖掘算法,通过这一算法在卷烟产品零售客户分类上的运用,快速的将零售客户归入不同的类别,实现了依据客户重要性和产品依存度提供针对性的服务,以此来制定更加合理的卷烟产品营销策略,从而优化资源配置,提高销售额。
ID3 algorithm is an efficient data mining algorithm, this algorithm was used for cigarette products retail customer classification, the retail customers could be divided into different categories quickly, the object of providing targeted services based on customer importance and products dependence was realized, more reasonable cigarette product marketing strategy were made according to this, the allocation of resources was optimized and the sales were increased.
出处
《湖北汽车工业学院学报》
2012年第3期52-54,69,共4页
Journal of Hubei University Of Automotive Technology
基金
湖北省教育厅社会科学研究项目(2012Y051)
关键词
ID3算法
决策树
信息熵
数据挖掘
ID3 Algorithm
decision tree
information entropy
data mining
