摘要
人类对颜色的认知是对外部世界感知和经验的重要组成部分。颜色隐喻在汉译英过程中的流失现象是汉英语者的体验性不同所导致的认知差异。宣传图片从多模态隐喻的角度对颜色流失现象发挥一定的补救作用,在宣传话语中具有独特的优势。
Human′s cognition of colors is an important part of their perception and experience of outside world.The phenomenon that some color metaphor drain in Chinese-English translation is caused by various embodied experience among Chinese and English speakers.The pictures for the publicity can be used as the remedy for such color metaphor drain in the aspect of the multimodal metaphor so it has unique advantage in publicity context.
出处
《宜宾学院学报》
2012年第7期88-92,共5页
Journal of Yibin University
基金
天津市哲学社会科学规划研究资助项目(TJWY11-034)
关键词
颜色隐喻
流失现象
体验性差异
图片隐喻
多模态隐喻
color metaphor
drain phenomenon
embodied difference
picture metaphor
multimodal metaphor
