自媒体语言信息传播的价值裂变与解构

On Self-Language-Media Information Dissemination Value Fission and Deconstruction

自媒体是利用网络平台自主传播信息的媒介形式,其多元化发展趋势不仅给公众带来新的话语空间,而且提升了媒体的传播效果。在自媒体平台上,公众使用自媒体的基本价值主要表现在个体参与意志的主观彰显、个体心理的集体理性、个体自由主义的无厘头宣泄等多种裂变形式。因此,要加强自媒体语言传播的个体规约,建立自媒体的准入与退出机制,加强自媒体传播的网络监控与疏导,使自媒体健康发展。

The self-media is a network platform which spreads information,and the diversified development trend not only brings a new discourse space to the public,but also enhances the media dissemination effect.The basic value and subjective psychology is manifested in the public self-media.Therefore,we must strengthen the individual protocol and network monitoring in self-language-media transmission.Only in this way,the media can have a healthy development.