河南文化旅游品牌开发探讨

On He'nan Cultural Tourism Brand Development

随着现代旅游产业的深入发展,旅游品牌建设已经成为旅游经济发展过程中的一项重要环节。本文在论述文化旅游品牌内涵的基础上,深入探析了塑造文化旅游品牌的市场价值意义。结合河南省文化旅游资源丰富的实际情况,对河南文化旅游品牌建设的现状进行分析,并为河南文化旅游品牌的战略发展提出了相应的思路与建议。

With the in-depth development of modern tourism industry,tourism brand has become an important link in the de-velopment of tourism economy.This article discusses brand connotation of cultural tourism on the basis of in-depth analysis on shaping brand market value of cultural tourism.Actual situation of combined with a culture rich in tourism resources in He＇nan province,on the construction of cultural tourism brand in He＇nan province to undertake a situation analysis and put forward related ideas and suggestions on strategy development of He＇nan cultural tourism brand.