一个魔方的创意

The Creativity of a Rubik’s Cube

在喧闹的文化创意展厅里，来自北欧的展区让人耳目一新。绿色草坪、巨型吊筒、三色魔方、画卷回廊，没有传统的文化实物展示，一切都在简单之中彰显文化创意的思维。就在这个展区，350平方米的无土草坪上常常坐满了人，6个颜色不同的吊筒吸引人探进头去一看究竟，欧洲风格的弹唱者跟前围满了观众，媒体记者争相采访展厅创意内涵……这让展区的负责人、瑞典YES国际集团总裁李慎之没有想到，他们的创意会让观众如此感兴趣。

In the noisy exhibition hall for cultural creativity at the Fourth Shandong Cultural ＆ Creative Industry Fair, theexhibition area from Northern Europe was very attractive. The green lawn, giant hanging tubes, tricolored Rubik＇s cube, and curved painting corridor, without any exhibited stuff displayed the ideology of cultural creativity.