中国汽车企业开拓俄罗斯市场分析

Analysis on Chinese Automobile Enterprises Exploiting Russian Market

俄罗斯是我国重要的汽车出口市场,市场前景广阔。2010年和2011年,俄罗斯出台了若干汽车市场刺激政策,又于2011年年底加入世界贸易组织,在此背景下,文章通过研究俄罗斯汽车市场现状和俄罗斯的汽车消费情况,在介绍俄罗斯相关政策和我国汽车产品出口俄罗斯市场现状的基础上,分析了目前我国汽车产品及企业进入俄罗斯市场中存在的问题,最后对我国汽车企业开拓俄罗斯市场提出了5项建议。

As China＇s important automobile export market, Russia enjoys a broad market prospect. In 2010 and 2011, Russia introduced several policies to stimulate automobile market and it entered the WTO at the end of 2011. Under such circumstances, the paper studies tile current situation of Russian market and automohile consumption. On the base of the introduction of relative polices in Russian and the cun＇ent export situation of Chinese automobile products, the paper analyzes the problems existing in Chinese automobile products and exporting enterprises to Russia. At last, five suggestions have been put forward for Chinese automobile enterprises exploiting Russian automobile market.