跨国造纸企业在华竞争战略的调整和趋势探析

The competitive strategy adjustment and trend analysis of pulp & paper transnational corporations in China

“1992年，又是一个春天，有一位老人在中国的南海边写下诗篇”歌里这样唱道。20年前，邓小平同志的南巡讲话为中国的改革开放和市场经济建设开创了新局面，讲话中对于引进外资表示了鼓励，从而大大加快了外资进入中国的步伐。

The well-known large scale transnational corporations are becoming an important enterprise group in China paper industry. But the data showed that, in the last 10 years of high development of China paper industry, the market shares of foreign-funded enterprises which are represented by foreign transnational corporations did not increase, but decrease.Why the transnational corporations with distinct advantages in several aspects of products, production scale and technical level did not get the imaginary achievements in China paper industry? When China paper industry gets into the transition period after the high development period, what changes will the competitive advantages and disadvantages of transnational corporations produce? In the global ages, what will the strategy trend of paper transnational corporations be?