基于层次分析法的基层供电公司营销效果评价研究

County-level Power Supply Company Marketing Effect Evaluation Research Based on the Method of AHP

本文以基层供电公司竞争机制的引入为背景,分析了对基层供电公司的营销效果进行评价的必要性,并利用平衡计分卡建立了基层供电公司营销效果评价的指标体系,利用层次分析法确定了各指标的权重。力求通过这一评价体系的建立提升基层供电公司的营销管理水平,改善营销效果。

In this paper,the introduction of competition mechanism of thecounty-level power supply company as the background, analysis of the need to evaluate the marketing effectiveness of the county-level power supply company, and use the Balanced Scorecard to establish a county-level power company＇s marketing effectiveness evaluation index system and use AHP method to determine the weight of each indicator. And strive to enhance the county-level electricity supply company＇s marketing and management ability, to improve marketing effectiveness through the establishment of this evaluation system.