摘要
铁路旅客运输在运输淡季会出现运输能力虚靡、上座率低等情况,因此应当采用动态票价控制方法,适当采取票价折扣优惠等措施以吸引更多潜在旅客,提升上座率,实现运输收益最大化。探讨铁路运营初期和运营稳定期进行动态票价控制的方法和步骤,提出铁路客票动态票价控制及销售策略的二分法方法和实施步骤,为铁路客运实现收益管理提供一种解决方案。
Railway passenger transportation will appear the status of low transport capacity and seating rate in off-season, so relative measures, such as dynamic price control and discount ticket price should be applied to absorb more potential passengers, increase seating rate and realize maximized transport benefit. This paper discusses the method and its step of dynamic price control in the initial stage and stabilization stage of railway operation, puts forward the dichotomy method and implement step of dynamic price control and selling strategy, which provides a solution for realizing benefit management of railway passenger transportation.
出处
《铁道运输与经济》
北大核心
2012年第10期33-36,共4页
Railway Transport and Economy
关键词
铁路客运
票价
收益管理
Railway Passenger Transportation
Ticket Price
Benefit Management
