徽州民俗文化旅游资源开发初探

The Preliminary Exploration to the Exploitation of Folk Culture Tourism Resources of Huizhou

民俗作为旅游资源,是人文旅游资源中最为绚烂多彩的部分,对旅游者具有很大吸引力。文章以徽州民俗文化旅游资源为研究对象,探讨其类型和特点,以明确其开发价值和开发潜力,进而考察开发现状并重点分析开发过程中的问题与不足,并最终从开发原则和开发措施两个方面提出建议性对策。

The folk custom as tourism resources,is the most gorgeous and colorful part in culture tourism resources.So it has great attraction to the tourists.The article takes the folk culture tourism resources of huizhou as the research object,and discusses its types and characteristics,in order to make clear its development value and development potentials,then investigates present development situation and focuses on the analysis of the existing problems in the process of exploitation,and finally from the principle of development and development measures two aspects puts forward the countermeasures.