摘要
:随着市场经济的发展 ,品牌战略在企业经营管理中的地位逐渐凸现出来。品牌战略取得成功的关键 ,在于提高企业的营销水平和产品本身的素质 ,进行科学的品牌定位 。
With the development of the market economy, brand strategy in enterprise management is becoming more and more important. Success of brand strategy lies firmly with the promotion of marketing as well as the quality of products and services, a scientific orientation of brand, and the secalation of brand.
出处
《思想战线》
CSSCI
北大核心
2000年第4期35-37,共3页
Thinking
关键词
品牌
战略
营销水平
产品素质
品牌升级
企业
brand of products and services
strategy
marketing
product
escalation