企业经营中的品牌战略

Brand Strategy in Enterprise Management

:随着市场经济的发展 ,品牌战略在企业经营管理中的地位逐渐凸现出来。品牌战略取得成功的关键 ,在于提高企业的营销水平和产品本身的素质 ,进行科学的品牌定位 。

With the development of the market economy, brand strategy in enterprise management is becoming more and more important. Success of brand strategy lies firmly with the promotion of marketing as well as the quality of products and services, a scientific orientation of brand, and the secalation of brand.