发展云南民族旅游经济和名牌战略的思考

Reflections on the Development of Yunnan's Ethnic Tourism Economy and Famous Brand Strategy

云南具有得天独厚的自然景观和民族历史文化所构成的特有人文景观 ,发展旅游支柱产业具有极大的潜力和广阔的前景。要充分利用国家进行西部大开发的契机 ,发扬“世博”后续效应 ,以“中国昆明国际旅游节”为动力 ,实施“突出特色、推出精品、提高挡次、全面推进”的民族旅游经济发展战略。为达到这一目的 ,要以新的角度、新的视野对云南旅游业进行审视 ,以新思维、新观念。

Yunnan, richly endowed by nature, also enjoys unique ethnic customs dating back to ancient times. The development of tourism is an ideal selection for the province. During a time of large-scale western development in China, Yunnan should seize the opportunity to carry out a strategy for further development of its ethnic tourism economy, taking full advantage of the “EXPO effect” and the International Tourism Festival held in Kunming. The attainment of this goal requires a new attitude toward and an active participation in tourism competition. Its success depends on Yunnan's ability to exploit its resources and improve the general standard of management of the tourism industry.