虚拟文化体验与真实体验文化——基于体验经济的网络文化产业发展路径

Virtual Cultural Experience and Real Experience of Culture: Development of Network Cultural Industry Based on Experience Economy

网络文化产业作为体验经济的重要业态之一,亟须探索实现又快又好发展的具体路径。基于体验经济的基本理论和网络体验的虚拟性与真实性,以时间占有为目的的在线消费模式,乃数字内容经营的精髓。分为包月和按时间计费的电信式收费方式,是网络文化产业在线消费模式的最佳计费选择和有效营利模式。但网络文化产业的可持续发展不仅需要有效的营利模式,更需要足以吸引网友的网络文化产品与服务。

As one of the important industries of experience economy, network cultural industry is in a thirst for better and faster development. Based on basic theories of experience economy as well as virtuality and reality of network ex- perience, online consumption mode with time-occupying orientation is considered essence of digital content operation. Pay by the month and pay by the hour which China Telecom adopts are the best and effective ways of payment as well as profit-getting for online consumption mode. Meanwhile, not only effective profiting mode, but also attractive cultur- al products and services are deeded for sustainable development of network cultural industry.