主持播音内涵初探

On Connotation of Program Hosting and Broadcasting

主持播音包括专业、课程、电视电台岗位、职业人等诸多内涵。独特的媒体地位,决定其必须具备代言性、有声性、沟通性、引导性和审美性的基本特征;必须遵循长期积累、即时变通,知识丰富、综合体现,认真备稿、沉着应对,个性鲜明、善于沟通,形象贴切、与时俱进等基本工作规则。

Program hosting and broadcasting include subjects, courses, television and radio jobs, professional people and many other connotations. Important and unique position of the media requires it to have the basic features of endorsement, sound, communication, leading and aesthetic. It follows such working rules as： long-term accumulation, immediate flexibility, rich knowledge, comprehensive embodiment, careful preparation, free response, distinctive personality, good communication skills ; appropriate image, and advancing with the times.