提高和发展集团公司竞争能力的探讨

Reflections upon the Enhancement of Competitiveness of Enterprises

竞争优势作为企业生存和发展的基础,在特定的经营环境中为其提供竞争能力和竞争优势基础的多种技能、互补性资产和运行机制的有机结合。通过对企业竞争优势来源和相关理论的综述,从不同的角度对集团公司加强内部管理、寻找外部扩张、战略联盟的竞争优势进行了分析与评述。

It is the combination of an all-round capability to provide strong competitiveness and competitive advantages for the corporation in a certain operating environment and a systematic integration of complementary assets and operation mechanism that forms the knowledge sys- tem to identify and provide competitive advantage.Based on an overview of the theoretical source of competitive advantages for an enterprise and the relative theories, this paper, from different angles, analyses and discusses the competitive advantages for an enterprise through strengthening the internal management, expanding the external expansion and joining the strategic alliances.