机动车辆险电子商务问题探讨

On E-Commerce-based Insurance of Motor Vehicle

在分析机动车辆险电子商务发展机遇的基础上,从宏观和微观两个层面剖析机动车辆险电子商务所面临的问题,并从提高认识、加强宣传、优先和重点发展方向、风险控制和人才培养等视角提出解决问题的对策。

Based on the analysis of development opportunity for insurance of motor vehicles on the e-commerce platform, the paper probes into the problems existing in motor vehicles insurance from both macro and micro perspectives. It holds that countermeasures can be specified as raising the awareness of insurance, promoting its publicity, clarifying the priority development orientation, risk control, as well as training human resources.