跨文化交际中的中西文化冲突现象

On Culture Clash in the Inter-cultural Communications

近年来,随着全球化进程的深入发展,中西方跨文化交流日益增多,但由于中西方在文化背景及历史传统等方面各不相同,导致中西方在社会价值观、思维模式和行为规范上等方面也表现巨大的差异,从而引起跨文化交际中文化冲突现象的出现,给跨文化交际活动带来不利影响。中西方人民只有在求同存异的基础上加强交流与合作,才能有效避免跨文化交际中的文化冲突现象。

In recent years, as the constant development of globalization, the inter - cultural communications between China and the West have become more and more popular. However, due to the different cultural backgrounds and historical traditions between China and the West, the Chinese and westerners differ greatly in social value, mode of thinking and code of conduct, which leads to the emergence of culture clash in inter - cultural communications and brings some negative effects to them. In order to effectively avoid culture clash in inter - cultural communications, the Chinese and westerners should enhance exchange and cooperation on the basis of seeking common ground and remaining differences.