中国奢侈品市场发展趋势

Chinese Luxury Market Development Trend

当前中国人对奢侈品的喜爱正在席卷全国,国外媒体对中国奢侈品消费能力的诧异,不仅表现在中国现在是最具潜力的奢侈品消费大国,中国正逐步成为奢侈品消费市场的生力军。受全球金融海啸影响,国外奢侈品消费剧降35%,但中国市场却持增长势头。这也就更加了国外品牌纷纷进驻中国市场。本文就中国奢侈品未来发展趋势进行相关研究总结。

The Chinese love of luxury is swept across the country. Foreign media is surprised by Chinese luxury consumption ability. At present, China is now the most potential luxury consumption power, and China is gradually becoming the main force of the luxury consumer market. From the global financial tsunami influence, foreign luxury consumption dips 35%, but the Chinese market is in growth momentum, which promotes that more foreign brands enter into China market. This paper makes research on future development trend of Chinese luxury.