浅谈吉林森工集团品牌战略体系建设

在国家各行业经济体系的快速发展与创新中,林业产业在推动国家经济绿色增长中的地位越来越重要,胡锦涛主席强调"把发展林业作为实现科学发展的重大举措、建设生态文明的首要任务、应对气候变化的战略选择"。国有森工企业要重新确立符合市场经济和企业自身发展的新战略,必须不断创新集团发展路径和管理方式。品牌战略体系的建设呼之欲出,并在国有森工集团发展中起到了至关重要的作用。本文以吉林森工集团为例,浅析品牌战略体系建设的重要性与过程。

In the various industries of the national economy continues rapid development and innovation,The forestry industry in promoting national economic green growth is becoming more and more important.President Hu Jintao also stressed that 'the development of forestry as a major initiative to achieve scientific development,the construction of ecological civilization,the primary task,the strategic options to address climate change'.The state-owned forestry enterprises must break through the original traditional barriers,re-established in line with the market economy and their own development strategy,Innovation Group's development path and management.Construction of brand strategy system,in contrast,played a crucial role in the development of the state-owned Forest Industry Group.In this paper,Jilin Forest Industry Group,for example,On the importance and process of brand building strategy system.