网络企业病毒式营销策略分析

Analysis of Viral Marketing Strategy of Network Company

随着互联网的快速发展,其应用价值得到众多企业的认可,越来越多企业选择在互联网环境下开展营销活动。作为网络营销方式之一,病毒式营销应用价值日益显现。本文在此背景下,首先介绍了病毒式营销的概念和要素,其次对几组典型的网络企业病毒式营销应用实例进行分析,最后提出网络企业实施病毒式营销的几点策略。

With the fast growing of the Internet,the application value of the Internet is recognized by many enterprises.More and more companies choose to carry out marketing activities under the Internet environment.As one of the marketing methods,the application value of viral marketing is increasingly prominent.Based on this research background,the article first introduces the definition of viral marketing and elements.Then the paper analyzes some typical application examples of viral marketing in network companies.Finally,the article raises several strategies on viral marketing for network companies.