浅谈Web2.0时代下江西旅游目的地网站应用现状及改进策略——基于ICTR-T概念框架

Brief Probe into the Application Status of Jiangxi Main Tourism Destination Websites and Strategies for Improvement in the Era of Web2.0--Based on the ICTR-T Conceptual Framework

体验旅游消费模式盛行之下,旅游目的地网络营销是提升旅游目的地竞争力的重要方法与途径。在分析江西主要旅游目的地网站应用效果现状及存在问题的基础上,结合对ICTR-T概念框架(Youcheng Wang,2008)的分析提出旨在提升江西旅游目的地网络营销效果的若干建议及策略。

As experience-based tourism consumption prevails,web-based destination marketing becomes an important method and way to enhance the competitiveness of the tourism destination.Realizing the application status of Jiangxi main tourism destination sites and analyzing its existing problems,the paper puts forward several proposals and strategies according to the ICTR-T conceptual framework（Youcheng Wang,2008）,aiming to improve the web-based marketing effect of main tourism destinations in Jiangxi province.