陕西柞水溶洞旅游地生命周期的分析与调控策略

Analysis and Regulation Strategies of Tourism Lifecycle in Zhashui Cave,Shaanxi Province

在深入调查的基础上,以游客增长率为主要指标对陕西柞水溶洞旅游地生命周期各阶段进行了分析,判定柞水溶洞旅游已经经历了探索阶段、发展阶段和衰落阶段,目前正处于复苏阶段。分析了持续发展的制约因素,据此提出了复苏的调控策略:加强旅游规划,创建四位一体的旅游系统;树立大旅游观念,实行区域旅游联合开发;加深旅游产品开发,优化旅游产业结构;加大宣传与促销,扩展客源市场;实现投资多元化,提高从业人员素质。

The tourism area lifecycle of Zhashui cave, Shaanxi province at different stages was analyzed on the basis of in - depth investigation using tourist growth rate as the main indicator. The authors believe that Zhashui cave tourism has gone through the stages of exploration, development and decline, and it is now in the recovery phase. The constraints of sustainable development were ana- lyzed, and regulation strategies based on constraints were presented as follows for this recovery. Firstly, tourism planning should be strengthened to create a four - in - one travel system. Second, a large tourism concept should be established for the joint development of regional tourism. Third, it was important to deepen tourism product development, and optimize the structure of tourism industry. Then, it needed more advertising and promotion to expand tourist market. The last but not the least, we should implement diversification in investment, and improve the quality of employees.