春晚延伸节目文化解读及其思考——以《我要上春晚》和《我的北京我的春晚》为例

Cultural Interpretation and Reflections on the Extended Programs of the Spring Festival Gala——Taking I Wanna Be on the Show and My Beijing My Spring Festival Gala as examples

春晚以"年夜饭"、"新民俗"进入中国人的生活,而央视春晚无论是演出规模、演员阵容还是观众人数都是世界之最,成为综艺类节目的品牌栏目。央视综艺频道与北京卫视依靠春晚品牌效应分别推出延伸节目——《我要上春晚》和《我的北京我的春晚》,受到了观众的一致好评。节目在春晚主流文化的基础上,为"草根"提供了展示"我"的才艺的舞台,满足了个体表现的诉求,同时弥补了春晚"下里巴人"文化缺失的不足。当然春晚延伸节目还存在一些问题,节目品质还有待于提高。

The Spring Festival Gala enters Chinese people＇s life as ＂New folk-custom＂ and ＂New Year^s Eve dinner＂. Especially, after it developed into a famous brand, the CCTV Spring Festival Gala became world＇s top brand in variety shows as far as the performance scale, the cast and the audience are concerned. With the help of this brand effect, CCTV3 and Beijing TV presented the extended programs of I Wanna Be on the Show and My Beijing My Spring Festival Gala respectively, which immediately gained great reputation among the audi- ence. Based on the mainstream culture of Spring Festival Gala, the two programs have provided a stage for the grass-roots to show their talents, satisfying their personal demands and making up for the lack of ＂popular literature and art＂ in the Spring Festival Gala. Certainly in these extended programs there do exist some problems, to be further improved and enhanced.