豫皖地区旅游景点公示语英译的问题及对策——以开封市和亳州市为例

Problems and Tactics on Chinese-English Translation of Scenic Spots in Henan and Anhui Provinces——Taking Kaifeng and Bozhou as Examples

国内旅游业的迅速发展,各地区的旅游业的跟进,旅游景点面临着精细化的机遇和挑战。旅游景点的公示语,作为推动、吸引、帮助游客畅游的标示性平台,成为衡量景点服务水平的重要指标。以豫皖地区具有丰富历史文化底蕴的开封和亳州为中心,发现旅游景点公示语存在的各种问题,并结合英译实践,提出若干改进旅游景点公示语英译的对策。

With the rapid development of domestic tourism, the follow-up of the tourism in every region, the scenic spots confront re- fined opportunity and challenge. As warning platform for promoting, attracting and helping tourists, the public signs in scenic spots have become the important indexes for measuring the service standard in scenic spots. Taking Kaifeng and Bozhou in Henan and Anhui Provinces as the centre, which has abundant cultural deposits, we find that the public signs exist many problems. Combining with translation practice, this paper puts forward several tactics of improving Chinese-Engllsh translation about public signs in scenic spots.