基于EFE和IFE矩阵的永嘉县森林旅游发展战略研究

A Strategic Study of Development of Yongjia Forest Tourism Based on the EFE and IFE Matrix

运用EFE、IFE矩阵分析法对永嘉县森林旅游的外部机会、威胁,内部优势、劣势四因素进行定量与定性综合分析,并结合SWOT战略模型,选择适合永嘉县森林旅游发展战略。在此基础上,提出永嘉森林旅游发展的建议,即紧抓住外部机会、充分发挥内部优势,以永嘉为中心,优化辖区内各森林旅游景区的空间布局,加强区域合作,积极构建区域森林旅游协作营销网络体系,从而提高永嘉的旅游竞争力。

Using EFE,IFE matrix analysis method in Yongjia County,the paper studies four factors about forest tourism such as the external opportunities and threats,internal strengths and weaknesses,both quantitatively and qualitatively;and combining SWOT strategy model,it chooses the suitable forest tourism development strategy in Yongjia county.On this foundation,the paper puts forward the suggestions for the development of forest tourism in Yongjia,that we should holds external opportunities,give full play to advantages,with Yongjia as the center,the construction of tourism network system,establish and improve the reasonable tourism spatial layout system,thereby enhancing the competitiveness of tourism in Yongjia.