地域特色文化动漫宣传片的开发与创新——以“中国酥梨之乡”为例

Development and Innovation of Animation Promo based on Regional Characteristic Culture——Taking the Hometown of China Crisp Pear for Example

为寻求宿州职业技术学院与宿州中卡通动画制作股份有限公司、宿州凹凸广告传媒有限公司进行全方位的"院中园,园中院"产学研一体化合作,主要运用Flash、Photoshop等软件的设计与制作技术,开发"中国酥梨之乡"(宿州砀山酥梨)特色文化的动漫宣传片及衍生产品,对于宣传魅力砀山、服务地方经济、培养高端技能型动漫人才、精心打造砀山特色文化产业、全面提升砀山的绿色GDP和实现校企双赢,具有一定的意义和价值.

By using the design and production technology of Flash, Photoshop and other software, the animation promo and derivative products about the unique culture in the hometown of Chinese Crisp Pear （Dangshan, Suzhou） are developed, which has a certain significance in publicizing the charm of Dangshan, servicing the local economy, developing high-end skills-based animation talent, carefully building cultural industries with Dangshan features, enhancing the green GDP of Dangshan and realizing school-enterprise win-win situation.