医药市场营销专业基础医学教学现状的调查与思考

A survey of the current preclinical education for undergraduate students of medicine marketing

通过对医药市场营销专业学生进行问卷调查,了解到学生对基础医学课程学习、课程设置、学习方法等的认知情况,发现一些教学中存在的问题,从而提出针对性的教学改革建议和措施。基础医学教学需加强医药市场营销专业相关的教学改革,以体现其营销专业特色。

The investigation was conducted in order to obtain students＇ opinions and knowledge about the curricula and learning methodology for preclinical education.The survey was carried out by means of a questionnaire.A few weaknesses were found existing in the current teaching practice.The countermeasures were then proposed.The reform of preclinical education should be intensified so as for the discipline of medicine marketing to become scientifically sound and distinct.