怒江大峡谷民俗文化旅游资源的开发模式研究

The Study of Nu River Grand Canyon Folk Cultural Tourism Development Model

在简要概述了怒江大峡谷民俗文化旅游资源基本情况的基础上,剖析怒江大峡谷民俗文化旅游资源的基本特征及其开发成为旅游产品所存在的局限性。结合怒江大峡谷民俗文化旅游资源开发过程中所显现的问题以及该区域发展旅游的环境制约因素,将怒江大峡谷民俗文化旅游资源的开发确立为"前台开发"和"后台开发"两种模式。进而对这两种开发模式进行比较以明确其开发的重点和方向,认为"丽江模式"的成功之处是怒江大峡谷民俗文化旅游资源开发值得借鉴的宝贵经验。

Based on a brief overview of the Nu River Grand Canyon Folk Culture Tourism resources, this arti- cle analyzes the characteristics of cultural tourism resources and limitations to develop tourism products that have already existed in the Nu River Grand Canyon. The paper fist of all presents the problems arising in the Folk Cul- ture tourism developing process of The Nu River Grand Canyon and the environmental constraints in the region in- volved. And the paper puts forwards two approaches for the Nu River Grand Canyon Cultural Tourism Resources Development, namely, ＂front stage development＂ and ＂back stage development＂ models. It followsthe compari- son between these two development models and to disclose its developping directions and key points. Lastly, the paper arrives at a conclusion that the successful experience of ＂Lijiang mode＂ is worth learning and referring for the Nu River Grand Canyon Folk Cultural Tourism Development.