民间美术在现代包装设计中的应用

The Application of Folk Art in Modern Package Design

民间美术多维时空、符号化的思维方式,均衡对称的造型特质,设色艳丽、喜用红黄色的用色习惯等,给现代包装设计提供了诸多的创作灵感。在包装设计中运用多维时空的思维方式,采用独特而奇妙的组合,寻求新的构图意向,可使设计灵活而富有创意;运用符号化的思维方式,将民间美术中各种符号化形象,尤其是吉祥符号化形象,融合进各种包装设计,可突显设计的民族风格。同时,在包装设计中运用民间美术"天圆地方"、均衡对称等造型方式,可营造出庄重大方的审美感受;借鉴其设色艳丽、喜用红黄色的用色理念,并将其与商品的特性相融合,可创作出独具特色的包装形式。

A lot of inspirations in modem packaging design originate from characteristic features in folk arts such as ways of thinking in multidimensional space and time, symbolization, balanced symmetrical shape and bright colored appli- cations with preference of red and yellow color etc.. Using multidimensional spatio- temporal way of thinking with a unique and wonderful combination in order to seek new composition intention, a flexible and innovative design can be achieved. Using symbolic way of thinking, various symbolic images in folk arts, especially auspicious signalized artistic image can be integrated into a variety of packaging designs by highlighting the national style. At the same time, a solemn and elegant aesthetic experience can be created by using the concept of ＂round sky and square earth＂ with balanced and symmetrical shape in folk arts. Taking reference from the bright colored application with preference in red and yellow color and its integration with the characteristics of the commodity, a unique form of packaging can be accomplished.