基于阴影区理论的泰宁旅游营销研究

The Tourism Marketing Research of Tainning County Based on the shadow areas

本文在阴影区理论的基础之上,通过对泰宁县旅游资源及旅游发展现状的分析,得出泰宁县进行旅游营销的必要性,指出泰宁县应该抓住机遇,采取策略,做好旅游营销工作。

Through the analysis of tourism resources in Taining County and tourism development status, the paper puts forward the necessity of tourism marketing based on the shadow areas. Thus, it is pointed out that Taining should seize the opportunity and adopt some tactics in order to intensify tourism marketing.