郴州市居民参与健身活动现状调查与分析

Investigation and Analysis of the Present Situation of Chenzhou Urban Residents' Fitness Activities

采用文献资料法,问卷调查法,数据统计法,定量定性法等研究方法对郴州市居民参与健身活动情况进行调查与分析.结果表明,郴州市居民体育消费的意识总体不够高,人们的健身消费局限在运动服装和器械设备等实物消费上,消费观念和结构有所偏差,服务型消费观念还有很大的发展空间;郴州市俱乐部数量逐步增加,但分布不合理,管理水平低,可持续发展能力较差.针对上述的问题提出相应的意见和建议.

By using the methods of documentary, questionnaire investigation, data statistics, quantitative and qualitative research, this paper probes into Chenzhou urban residents＇ fitness activities and concludes that on the whole the consciousness of the sports consumption isn＇ t high enough, people＇ s fitness consumption is only limited to sports clothing and equipment. There exist problems in the concept and structure and much space in the devel- opment of service consumption. In Chenzhou city clubs the management is poor and sustainable development ab some corresponding opinions and suggestions. incase gradually, but the distribution is not reasonable, ility is weak. In view of the above, this paper puts forward