摘要
南京水游城商业开发模式在所谓的第四代商业模式的基础上,将自身特色和对国内商业市场的理解与传统购物中心、生活时尚中心的特点相结合而孕育出的一种创新商业模式。南京水游城强调体验式购物,在满足人们一站式购物需求的同时,融入体验式消费,时间性消费的新型购物理念。在南京水游城的商业模式中购物已不再是最重要的功能,通过将购物、餐饮、休闲、娱乐四大功能一体化打造出新一代"时间性消费之城"。
Nanjing Aqua Park City commercial development mode in the fourth generation business model on the base of their own features and the domestic business' s understanding of the market and the traditional shopping center, lifestyle center combining the characteristics of make an innovative business model. Nanjing Aqua Park City emphasizes experience type shopping, satisfy people "one-stop" work style shopping demand at the same time, blending in the experiential consumption, time consumption of new shopping conception. Nanjing Aqua Park City commercial mode shopping is no longer becoming the most important function, the shopping, catering, leisure and entertainment that four big functions integration create a new generation of "time consumption city".
出处
《中外建筑》
2012年第11期73-75,共3页
Chinese & Overseas Architecture
关键词
创新
时间性
体验式
休闲
时尚
innovation
timeliness experience
type
leisure
fashion