新媒体境遇下我国高校主流意识形态教育的困境与出路

The Mainstream Ideology Education Predicaments and the Way Out of Higher Learning Institutions under New Media Situation

近年来,新媒体的迅速发展对我国高校主流意识形态教育的影响越来越明显。新媒体对于高校主流意识形态教育是一把双刃剑,一方面,它给高校主流意识形态教育的发展带来了新的契机,另一方面也使高校主流意识形态教育面临诸多的挑战。高校可以从拓展主流意识形态教育的新渠道、提升教育主体和教育对象的媒介素养、建立健全新媒体的工作和管理制度等方面入手增强主流意识形态教育的实效性。

In recent years, the influence of the rapid development of new media on China＇s college mainstream ideology educa-tion is more and more obvious. New media for the mainstream ideology education is a double - edged sword. It brings the main-stream ideology education in institutions of higher learning with new opportunities as well as challenges. Colleges are expected to enhance the effectiveness of the mainstream ideology education through new practices, improving media literacy of the educators and educatees and promoting the operation and management of the new media system.