品牌联合:论西部高校品牌价值提升的途径及策略

Brand Alliance:On the Approaches to and Tactics of Improving the Brand Value of Universities and Colleges in West China

该文以品牌联合为视角,分析了西部高校实施大学品牌战略过程中品牌联合的形式和影响因素。

With brand alliance as its visual angle, the author analyzesthe form and influencing factor of brand alliance with the process of developing brand in the western college and university. And the author brings forward the tactics of brand alliance in universities and colleges in west China.