中国会展业不诚信行为博弈分析及应对措施

On the Insincere Behavior in the Meeting & Exhibition Industry above Playing Game Analysis and its Countermeasures

会展业具有综合效益性、产业互动性、非均衡性和区域特色性以及运作复合性等特点,这就决定了会展业具有投资回报率高、准入门槛低的优势,这也容易导致不诚信行为诸如欺展的产生。从博弈论中的贝叶斯纳什均衡角度分析其产生的原因,应成立地域性会展监督、执行权威组织,参展企业要理智选择展览会,政府应健全会展行业的法律法规,设计会展业资源价格整合机制。

With the characteristics of comprehensive benefits,industry interaction,regional characteristics of non-equilibrium nature and operation of complex features,meting & exhibition industry make the exhibition industry a high return on investment,the advantages of low barriers to entry,which also cause the deceiving behavior to occur in the exhibition industry.This paper describes the basic overview of the game analysis of deceiving behavior in the Meeting & exhibition industry.It also analyzes the reasons according to the Bayesian game theory of Nash equilibrium and the harm caused by deceiving behavior.At last,the author puts forward strategies to cease deceiving behaviors at the same time.