“网络水军”的传播学分析及其治理

A Communicational Analysis of the "Water-forces in the Network "and Governance

"网络水军"从事的仍然是以互联网为平台的信息传播活动,但这种传播活动自始就与社会道德甚至法律相违背,实质是失范的信息传播活动。互联网对民意的操控和制造是"网络水军"兴起的根本原因,互联网的繁荣与管理的滞后为"网络水军"提供了现实条件,社会转型期复杂的受众心理为"网络水军"准备了受众因素。相关部门对"网络水军"的治理,需注意协调处理好网络自由与网络管理之间的关系,坚持惩防并举、以防为主的治理方针,综合运用各种有效的治理手段。

The ＂Water-forces in the Network＂ is still engaged in the information dissemination activities through the Internet, but their activities are contrary to morality or law from the beginning. So, their activities are anomie in essence. The prime cause of the ＂Water-forces in the Network＂ is that the Internet has the strong ability of control and stirs up the public opinion; the booming and lag in management of the network is the current condition; the psychological complexity of the audience in social transformation provides the audience factor for the ＂Water-forces in the Network＂. The relative administration should maintain enough equilibrium between the freedom and management of the network. Both punishment and prevention should be used with comprehensive ways.