高职院校文化品牌建设的探究与思考

Exploring and Thinking of Culture Brand Construction in Higher Vocational Colleges

当前,高职院校之间的竞争异常激烈,学校必须拥有内涵丰富的学校文化,形成独具特色的文化品牌,才能培养出人格高尚和品质优秀的高职学生,才能在竞争激烈中站稳脚跟;高职院校的文化品牌建设应该以打造高素质的教师队伍,建设特色专业和精品课程,构建学校和谐氛围为重点和突破口,合理规划,真抓实干,坚持不懈,促进学校文化的传承与创新,为学校事业整体发展提供源源不竭的动力。

At present,the competitions between higher vocational colleges are unusually fierce.The school must have a rich connotation of school culture,forming a unique culture brand to cultivate the higher vocational students of noble character and excellent quality and to achieve a stable position in the fierce competitions.The culture brand construction of the higher vocational college should focus on making a high quality teaching staff,constructing feature specialty and excellent courses and creating harmonious school atmosphere.Reasonable planning,real practice and solid work and perseverance can promote the inheritance and innovation of school culture;provide an inexhaustible power for the development of the school career.