韩国影视产业发展模式的文化价值研究

Cultural Value of Development Model of Film and Television Industry in the Republic of Korea

韩国影视产业在发展过程中,不仅重视商业营销的运作,同时相比其他国家来说,它更重视影视剧中所传播的文化价值。这种注重文化价值的运作模式不仅通过影视剧影响本国观众的价值观念,同时也影响到了其他国家的认知。对于有相同文化背景的中国来说,这种文化价值的传播方式有着极大的借鉴功能。

In the process of the development of film and television industry in the Republic of Korea, much atten- tion has been paid to the operation of commercial marketing, while compared with other countries, much more at- tention has been focused on its cultural values disseminated in the films and TV plays. This kind of operational mode has influenced not only the values of its domestic audience but also the cognition of foreign audience. As for Chinese under the same cultural background, this transmission mode is of great referential value.